Top 5 Reference Apps in Bulgaria Q4 2024: Unified Platform Performance

In the fourth quarter of 2024, the performance of the top reference apps in Bulgaria showed varied trends across downloads and active user metrics. Here’s a closer look at the data provided by Sensor Tower.

Google Translate maintained a consistent presence with weekly downloads fluctuating between 6.4K and 8.7K. The app saw its peak downloads in the week of December 23, reaching 8.7K. Active users for the app started the quarter at approximately 674K, with a notable dip to 606K in late December, before closing the quarter at around 626K.

mobile.bg experienced a gradual decline in weekly downloads throughout the quarter, starting at 1.2K and ending with a slight uptick to 1.2K in the last week of December. Active users fluctuated slightly, beginning at 16.8K and showing a minor increase to 15.6K by the quarter's end.

CARS.bg witnessed a steady decrease in downloads, from 1.6K at the beginning of the quarter to 1.3K by the end. However, active users increased significantly from 7.9K to 9.7K, indicating a growing engagement despite fewer downloads.

DeepL Translate had a relatively stable download count, ranging from 320 to 531 weekly downloads, with a peak in early November. Active users showed a slight increase, starting at 10.5K and ending the quarter at 10.3K.

Finally, PONS Translate & Dictionary saw a consistent decrease in downloads, beginning at 278 and dropping to 191 by the end of December. Active users initially increased, peaking at 8.4K in late November, but declined sharply to 4.8K by the end of the quarter.

These insights provide a snapshot of user engagement and app performance trends. For more detailed analytics and data, visit Sensor Tower.